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The new Mac mini and Mac Studio are available today
Customers can now shop for Mac mini with M6 and M5 Pro, and Mac Studio with M5 Max and M5 Ultra, at Apple Store locations, online, and in the Apple Store app.
Apple opens Apple Music Hall, a state-of-the-art live music venue in London
Apple Music Hall, a state-of-the-art live music venue in London’s storied Battersea Power Station, is now open.
The latest iPhone, Apple Watch, and AirPods lineups arrive in stores worldwide
On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.
Celebrating “What Holds Us” on iPhone 18 Pro
A new photography exhibition, curated by Kathy Ryan, celebrates the evolving language of visual storytelling and showcases the advanced pro camera system on iPhone 18 Pro.
Widow’s Bay triumphs as most decorated freshman comedy in Emmy history
This evening at the 78th Primetime Emmy Awards, Apple TV shatters records to become the most-awarded network of the year, landing 29 wins overall.
Major updates for Apple’s software platforms are now available
Apple’s latest software updates introduce Siri AI and deliver helpful new Apple Intelligence features.
Siri AI, a profoundly more capable and personal assistant, is here
Apple today released the next generation of Apple Intelligence.
Apple’s new child safety features now available
Apple’s new suite of tools that help parents create safer digital experiences for their kids is now available across iPhone, iPad, Mac, and more.
Get ready to experience iPhone 18 Pro, the new Apple Watch lineup, and AirPods 5
Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.
Apple unveils iPhone Duo
Apple today introduced iPhone Duo, the first foldable iPhone.
Apple advances health and fitness capabilities using Apple Intelligence
Apple today announced its most advanced health and fitness experience yet, deepening the capabilities of Apple Watch and iPhone as intelligent, science-based tools for personal health.
Apple unveils Apple Watch Ultra 4
Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.
Introducing Apple Watch Series 12, with the all-new Health Sensing System
Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.
Apple introduces AirPods 5 with best-in-class open-ear Active Noise Cancellation
Apple today announced AirPods 5, delivering the industry’s best Active Noise Cancellation in an open-ear design and even better sound quality.
Apple debuts iPhone 18 Pro and iPhone 18 Pro Max
Apple announced iPhone 18 Pro and iPhone 18 Pro Max, delivering an advanced pro camera system and improved battery life and performance.
The internet’s favorite cat comes to Apple Arcade with Pusheen’s Place
On October 1, Apple Arcade is rolling out a lineup of fun new games, from cozy cat collecting to zombie-blasting mayhem to beloved App Store hits.
Exciting updates for Sneaky Sasquatch come to Apple Arcade
Through October 7, Sneaky Sasquatch transforms Subway Surfers+ with the charm and aesthetic of the hit open-world Apple Arcade game.
Apple introduces new Mac Studio with M5 Max and M5 Ultra
Apple announced the new Mac Studio, featuring M5 Max and the all-new M5 Ultra, delivering a monumental leap in AI performance and even faster graphics.
Apple unveils a more powerful Mac mini featuring the all-new M6 and M5 Pro
Apple announced the new Mac mini with the all-new M6 and powerful M5 Pro, delivering a dramatic boost in performance and more versatility in its supersmall desktop design.
Apple introduces M6 and M5 Ultra for a big leap in performance and AI compute
Apple debuted M6 in the new Mac mini and M5 Ultra in the new Mac Studio, providing an extraordinary leap in performance and AI capabilities.
In the directory since 25 Sept 2026 · last checked 25 Sept 2026 · ATOM