HubSpot Marketing Blog

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HubSpot’s Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing.

Latest posts

  1. AEO checker tools that measure answer engine visibility [2026]

    · blog.hubspot.com · HubSpot Staff

    An AEO checker tells you whether the AI answers your buyers rely on actually mention your brand. People increasingly ask ChatGPT, Perplexity, and Gemini a question and act on the reply without clicking a link, so visibility that once showed up in your rankings can vanish into an answer you never…

  2. Scrunch vs. Peec AI: Choosing the right AEO tool [2026]

    · blog.hubspot.com · HubSpot Staff

    This Scrunch vs. Peec AI comparison evaluates how both tools measure AI answer engine representation across different buyer segments, price points, and feature scopes.

  3. The psychology behind why AI shows it's working

    · blog.hubspot.com · Phill Agnew

    In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were thinking.

  4. Inside the creator economy’s AI reckoning

    · blog.hubspot.com · Brianne Garrett

    Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely viewed as a necessary strategy.

  5. Enterprise email marketing shortfalls and the upmarket features to avoid them

    · blog.hubspot.com · HubSpot Staff

    Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send.

  6. AI search tools marketers should know in 2026

    · blog.hubspot.com · rsukhraj@hubspot.com (Ramona Sukhraj)

    Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer.

  7. How to optimize your website for AI search

    · blog.hubspot.com · HubSpot Staff

    Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million in Q1 2025 to 904 million in Q1 2026, up more than 40% in a…

  8. How much does AEO cost? Pricing by agency, tools, and software

    · blog.hubspot.com · HubSpot Staff

    How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month for a full-service agency program that handles everything for you — with a wide middle in between.

  9. Ahrefs Brand Radar alternatives for marketing teams

    · blog.hubspot.com · Anna Rubkiewicz

    G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI assistants and answer engines mention, cite, and recommend…

  10. What high-citation brands do differently in AI search: The 2026 AEO playbook

    · blog.hubspot.com · Cassie Wilson Clark

    Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a new game that doesn’t play by the same rules.

  11. Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

    · blog.hubspot.com · Mandy Bray

    Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: Gartner, McKinsey, peer-reviewed paper, then … John Smith on LinkedIn?

  12. How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

    · blog.hubspot.com · Margarita Loktionova

    For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year.

  13. AEO mentions vs. citations: Key differences explained

    · blog.hubspot.com · HubSpot Staff

    If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name sho ws up all the time, but that traffic isn’t materializing. The reason is usually the gap between an AEO mention and an AEO citation, and if you’re measuring the…

  14. Best Marketo alternatives worth evaluating in 2026

    · blog.hubspot.com · Cassie Wilson Clark

    Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a harder question: Is Marketo actually the best tool for us, or are there Marketo alternatives we should be aware of?

  15. Peec AI alternatives for AI visibility monitoring in 2026

    · blog.hubspot.com · esantiago@hubspot.com (Erica Santiago)

    Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution, and run programs across multiple regions and content workflows.

  16. Tech stack consolidation: The business case for unified systems & how to build them

    · blog.hubspot.com · HubSpot Staff

    Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.

  17. AEO audit tools — the best options on the market

    · blog.hubspot.com · juthompson@hubspot.com (Justina Thompson)

    AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand, and whether those citations are accurate. While traditional SEO audits track rankings and crawl health, AEO audit tools measure answer engine visibility across the platforms where…

  18. How to write a CRM RFP (with free template)

    · blog.hubspot.com · ttaylor@hubspot.com (Tristen Taylor)

    CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a $200K line item with no defined ROI. By the time procurement gets involved, you’ve got four vendors, three…

  19. Running TikTok campaigns with impact — missed opportunities that make all the difference

    · blog.hubspot.com · Brianne Garrett

    Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form , at a lower cost per lead. The campaign aimed and succeeded at going far beyond the vanity KPI of “people liked…

  20. CRM for insurance companies: What it does and why it matters

    · blog.hubspot.com · Mandy Bray

    Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for insurance companies helps agencies to manage customer relationships across the policy lifecycle, including follow-up, nurturing, customer service, and renewals.

In the directory since 25 Sept 2026 · last checked 25 Sept 2026 · RSS

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