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Wayfair ups investment in sports for values-focused brand platform
The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.
M&M’s candy mascots hop genres in ads tapping into film, TV tropes
BBDO Chicago is behind “Screentime,” a campaign that gives crime thrillers, telenovelas and “Survivor” a humorous spin.
How Tecovas uses music for its Western-focused marketing
The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.
Inside McDonald’s new marketing model as it enters media network fray
At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.
Target’s new campaign puts design legacy at center of marketing
The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.
How Chili’s marketing works — and why Mexican QSRs are its next target
Since 2024, the chain has rolled out advertising efforts that turned social media chatter about the high cost of fast food into gains in new categories.
Gap rolls out Fashiontainment strategy with boy band collaboration
The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and social content.
Beats taps multiple Kendall Jenners to promote customizable headphones
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.
Two-thirds of Americans are gamers. Why hasn’t ad spending caught up?
At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find its footing.
Accenture Song signals US media ambitions with exec appointment
Melissa Fein, who previously served as the firm’s media lead in Australia and New Zealand, is tasked with helping scale its operations in the U.S.
In the directory since 25 Sept 2026 · last checked 25 Sept 2026 · RSS