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5 social signals brands should act on now
Five shifts hiding in your social data, and how Manscaped turned cultural AI signals into strategy.
How Lands’ End’s holiday pop-up feeds an always-on marketing strategy
Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other imperatives.
Campaign Trail: Wet Ones puts ‘hand butts’ on the streets
The Edgewell brand worked with BBH USA on an out-of-home campaign it hoped would cause some consumers to do a double take.
McDonald’s US CMO steps down as sales decline
As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an interim basis.
L’Oréal’s evolving microdrama strategy puts entertainment over product
A Halloween effort for the marketer’s Urban Decay brand was produced, developed and distributed with ReelShort, a leading platform in the space.
Sociable: Reddit tests ads in search results
The platform wants to help advertisers align their promotions with users’ discovery behavior even as its overall search traffic drops.
Wendy’s takes a shot at McDonald’s with rewards-based video game
“WendyQuest” challenges players to defeat various enemies like the Golden Archers, and arrives as the chain chases a turnaround.
Lenovo NA CMO on telling the ‘full stack story’ through sports
The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the brand’s AI products.
Old Navy flies with celebs, Gap keeps it acapella for holiday campaigns
The sister brands are sticking to their respective marketing strengths as the holiday season kicks into high gear.
How marketers can better optimize for AI search visibility
Most of what marketers are expected to spend on artificial intelligence visibility in 2027 is misdirected, writes GeoSurge co-founder Francisco Vigo.
How Fresh Step used AI to go from brief to ads at one-tenth the cost
To address ongoing category pressure, the Clorox cat litter brand worked with agency RECE to get a new campaign in market in about a month.
Target vs. Walmart: Holiday marketing’s stakes feel higher this year
Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break moment for retail.
Levi’s claymation holiday campaign celebrates handmade craft amid AI bloat
The nostalgic campaign arrives following a back-to-school campaign that CEO Michelle Gass said failed to generate the expected demand and traffic.
As Publicis closes LiveRamp deal, some brands say they’re jumping ship
Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding company owning their data.
How the sausage is made: Inside Johnsonville’s political parody campaign
A campaign that culminates with today’s midterm elections sought to engage Americans around a distaste for politics while avoiding partisanship.
Where agency strategists see opportunity as AI challenges their worth
While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report.
WPP Media posts first growth in 2 years as turnaround stays on track
Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.
After AI backlash, Svedka challenges consumers to create Super Bowl ad
The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.
What Reddit’s Q3 earnings mean for marketers amid major traffic shift
Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable to advertisers.
Express unwraps holiday campaign to build on brand metric gains
CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring campaign.
In the directory since 25 Sept 2026 · last checked 9 Nov 2026 · RSS