Permanent Style
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What gangster clothing tells us about being too flash
This is a topic I’ve been meaning to write about for a while. It’s historically interesting, but also has an application to how we think about putting outfits today, I think. Elegance, we know, is subtle. It’s about small details and quiet b... > Read more
Introducing: The Work Shirt with Buck Mason
This is our first really casual shirt on PS: a two-pocket chambray work shirt, modelled off old US Navy models but with a shape and collar that work with tailoring. The body fit is a little more roomy than other PS shirts, so that it can wo... > Read more
How I came back to the tailoring fold
By Fred Schlatter. Fred is an American PS reader we’ve known for a while, and enjoyed talking to. Following a recent conversation about his journey in menswear, we invited him to write an article about it, as many aspects of it we felt would... > Read more
A brief history of Parisian tailoring
By Marcos Eliades and Réginald-Jérome de Mans French tailors have never enjoyed the same recognition as the English or the Italians. England became pre-eminent due to its style setters in royalty and its military preeminence post-Waterloo; t... > Read more
Bernhard’s experience with bespoke shoes – and ageing feet
By Bernhard Roetzel I started wearing Goodyear-welted shoes in the late 1980s. Since then I have hardly worn anything else. My first bespoke shoes were made in London in 1999, by Larson & Jehan. I had two pairs made before they retired. Unli... > Read more
Autumn/Winter highlights: En Passant, Cutler, P Johnson
1. Sunto Sons shirts Price: £230 Size: Medium (all sizes are what Simon would wear) Sunto Sons is a brand run by Keita Hiraoka, who readers might remember from his time at Trunk and also working with Beams. He now runs a showroom in London r... > Read more
Bryceland’s double-breasted MTM suit: Review
This is my first double-breasted style from the Bryceland’s made-to-measure, and it is very impressive. The fit is almost as good as my best bespoke, and while the style of the trousers won’t be for everyone, the shape of the jacket is beaut... > Read more
The design and culture of the Land Rover
I don’t own a car, but if anything that’s made me more fascinated – more keen to learn – about car design and the way it fits into our visual culture. Just like clothing, or watches, cars say something about the era they were designed and ab... > Read more
Costume and California: Permanent Style magazine is out
How were the clothes for The Phantom Thread conceived? Why is it better to fail on Shark Tank? What Fox materials did a pop star pick for their tour? These are some of the questions – perhaps surprisingly – answered in the new issue of Perm... > Read more
When (and how) to use a Southeast Asian tailor
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Introducing: The biscuit Donegal coat
When we were considering what colour of the popular Donegal coat to do this year, my first thought was that I wanted it to be different to the grey, brown and charcoal we’d done in the past. It should be a different aesthetic, something read... > Read more
A shopping guide to chunky roll-necks
One of the pieces of clothing I look forward to wearing most as winter approaches is a chunky rollneck. The style isn’t for everyone of course; I know some dislike the close hold around the neck. But for its fans, this rollneck is a big par... > Read more
Johnston’s new knitwear: Interesting, luxurious
Johnston’s of Elgin will probably be best known to readers as a manufacturer – they’re the biggest for cashmere in Scotland and make for many of the luxury brands, weaving up in Elgin and knitting in Hawick. But their own label has undergone... > Read more
In the directory since 25 Sept 2026 · last checked 9 Nov 2026 · RSS