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Latest general SEO posts
AI Overviews Cut CTR by 23.1% in France
France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR. Read more ›
8 AI Marketing Trends I’ve Seen Firsthand in 2026 (Backed by Data)
The buyer’s journey looks different, because people now research and increasingly buy through AI tools instead of a page of blue links. The tools and processes we use to do marketing work have changed, because so much of it can … Read more ›
Internal links: ultimate guide + strategies
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.
We rebuilt SEOquake, Semrush’s free SEO Chrome extension
Semrush released a rebuilt version of SEOquake, the free Chrome extension for running quick page-level SEO checks without leaving your browser.
How We Use AI for Every Article Without Making AI Slop
Yes, every one. We have even built a Letaido pipeline that can research, outline, draft, and fact-check a nearly publish-ready article in six to twelve minutes. In theory, it could produce tens of thousands of articles. (It could… but that’s … Read more ›
Analysis: Reddit Appears in 83.9% of Google’s Discussions and Forums Results
The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with Ahrefs’ data scientist Xibeijia Guan, I set out to uncover how prominent other sites were, whether … Read more ›
MBA Metrics for SEO: How to Speak Leadership’s Language
As an SEO professional, metrics like rankings, traffic, and clicks are meaningful to you, but to a leadership team trained on market share and return on investment, they’re noise. That’s not a bias against SEO. It’s just what happens when … Read more ›
What Is Information Gain in SEO? (and How To Add It to Your Content)
Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put into creating useful, … Read more ›
Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers
For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already performs in search: 5.3% … Read more ›
37 Proven Ways to Use AI in Marketing
from SEO to international marketing, each one from a marketer who has done it and shown their working. Read more ›
Vibe Coding for Marketers: A Beginner’s Guide
Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and deploy to … Read more ›
Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)
On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On the other hand, people like Lily … Read more ›