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Latest branding posts

1. The volleyball World Cup logo looks... wrong

   7 Nov 2026 · creativebloq.com · Tom May

   (But I’m hoping it’ll grow on me.)

2. e.l.f.’s stop-motion Christmas ad is a win for human creativity

   6 Nov 2026 · creativebloq.com · Natalie Fear

   Apartment D Films’ Cami Kwan discusses the intricate process behind the handcrafted film.

3. Best Western’s Parent Changes Its Name Again: From BWH to WorldHotels

   27 Oct 2026 · skift.com · Sean O'Neill

   The parent company of the Best Western family of hotels has decided to rename itself WorldHotels to appeal to a broader range of travelers. Its toughest audience may be its own members.

4. Target has added another red to its palette

   27 Oct 2026 · businessinsider.com · Dominick Reuter

   Brands like Target put a lot of care into choosing a defining color, but a shade that works in one context might not suit all situations.

5. Dentsu X’s Bruce Williams Explains That Campaigns Can Overcome Fragmentation

   23 Oct 2026 · adweek.com · mmwachiro

   Bruce Williams, CEO of Dentsu X North America, talks breaking down media silos at Brandweek.

6. The Power of Shared Experiences

   14 Oct 2026 · adweek.com · Reid Lewis

   This post was created in partnership with Screenvision Media The cinema is one of the few places where brands can count on undivided attention—if they can earn it. During an […]

7. The New Rules of Brand Visibility in AI Search

   13 Oct 2026 · sloanreview.mit.edu · Shahper Richter, Alla Lvovich, Wietske Van Osch, and Alex Richter. Shahper Richter is a senior lecturer in marketing at the University of Auckland Business School in New Zealand. Alla Lvovich is an organic product lead at Atlas Digital, a tech marketing agency in Australia and New Zealand. Wietske Van Osch is a full professor of information technologies at HEC Montreal and holds the Canada Research Chair in Enterprise Social Media and Digital Collaboration. Alexander Richter is a professor of human-centric AI and director of the AI Initiative at the University of Auckland Business School.

   Alice Mollon/Ikon Images The Research The authors interviewed 15 senior marketing and digital leaders across industries, including financial services, software as a service, retail, media, higher education, and professional services, to understand how organizations are adapting SEO practices for…

8. How B2B Marketers Misunderstand Their Customers

   15 Sept 2026 · sloanreview.mit.edu · Marcus Collins. Marcus Collins is a clinical assistant professor of marketing at the University of Michigan’s Ross School of Business and the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be (PublicAffairs, 2023).

   Nick Lowndes/Ikon Images Businesses are striving to adapt ever faster to keep pace with rapid change, and yet B2B marketing practices have remained surprisingly static. Sure, the tactics have shifted to digital executions, and the use of data has made targeting B2B buyers more precise, but…