· sloanreview.mit.edu · S. Amy Sommer and Christine M. Pearson. S. Amy Sommer is an associate professor of health policy and management at the DeGroote School of Business at McMaster University. Christine M. Pearson is a professor of global leadership at Arizona State University’s Thunderbird School of Global Management.
Sergio Ingravalle/Ikon Images High-stakes disruptions test businesses’ cultural agility as well as their operational resilience. As supply chains stretch across continents and leadership teams span time zones, cultural agility becomes a business essential. Many crises now unfold across cultures as…
· sloanreview.mit.edu · Shefali V. Patil. Shefali V. Patil is an associate professor of management and the William R. Spriegel Centennial Fellow at McCombs School of Business at The University of Texas at Austin.
Getty Images Operations that run under extreme risk — such as nuclear power plants, aircraft carriers, and air traffic control centers — have long understood that safety depends not just on good technology but on how people exercise judgment under uncertainty. The scholarly field of…
· sloanreview.mit.edu · Thomas H. Davenport and Randy Bean. Thomas H. Davenport is the President’s Distinguished Professor of Information Technology and Management and faculty director of the Metropoulos Institute for Technology and Entrepreneurship at Babson College, and a fellow of the MIT Initiative on the Digital Economy. By his count, he’s written or coauthored 83 articles for MIT Sloan Management Review , beginning in 1990. He’s very sorry to see it go. His latest book is The New Science of Customer Relationships: Delivering the One-to-One Promise With AI (Wiley, 2025). Randy Bean has been an adviser on data and AI leadership to Fortune 1000 organizations for over four decades. He is the author of Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI (Wiley, 2021).
Eliot Wyatt/Ikon Images If one were making a list of the companies that have most exploited the potential of data, analytics, and artificial intelligence in the 21st century, Capital One would probably be at or near the top. Spun out of the credit card business of Signet Bank in 1994, Capital One…
· sloanreview.mit.edu · Ghulam Murtaza, Benjamin Laker, Rahman Khan, and Athar Hameed. Ghulam Murtaza is an associate professor at Kedge Business School in France. Benjamin Laker is a professor of leadership at the University of Reading’s Henley Business School in the United Kingdom. Rahman Khan is an associate professor of management at the Paris School of Business in France. Athar Hameed is a senior lecturer of management at Westminster International University in Tashkent, Uzbekistan.
Mark Airs/Ikon Images Leaders tend to talk about culture in abstract terms: values, norms, trust, belonging, and the like. But employees watch for the moments that show how culture actually manifests. During meetings, who gets interrupted? Employees notice whose sentences are cut short, redirected…
· sloanreview.mit.edu · Sharna Wiblen and Alexis Fink. Sharna Wiblen is a senior research scientist at the University of Southern California’s Marshall Center for Effective Organizations. She is the author of Rethinking Talent Decisions: A Tale of Complexity, Technology, and Subjectivity (De Gruyter, 2024). Alexis Fink is the director of the USC Marshall Center for Effective Organizations. Her books include Investing in People: Financial Impact of Human Resource Initiatives (SHRM, forthcoming in 2027) and Employee Surveys and Sensing: Driving Organizational Culture and Performance (Oxford University Press, 2020).
Getty Images HR technology is no longer peripheral to how organizations operate. A fast-growing assortment of platforms is touching the employee life cycle and capturing workforce data. At the October 2025 HR Technology Conference, more than 400 vendors showcased their wares, including new…
· sloanreview.mit.edu · Stefan Tams, Ofir Turel, and Kevin Hill. Stefan Tams is a professor of information technologies at HEC Montréal. Ofir Turel is a professor of information systems management at the University of Melbourne’s School of Computing and Information Systems. Kevin Hill is an associate professor in human resources management at HEC Montréal.
Alice Mollon/Ikon Images Employee stress is a major social issue both within and outside of our workplaces. As of 2022, stress had increased medical expenses and decreased productivity at an estimated annual cost of up to $300 billion in high-income countries. In the workplace, a proliferation of…
· sloanreview.mit.edu · Jeffrey D. Camm, Michael J. Fry, and Scott M. Shafer. Jeffrey D. Camm is senior associate dean of faculty and research, a professor of analytics, and the Inmar Presidential Chair in Analytics at the Wake Forest University School of Business. Michael J. Fry is a professor of operations, business analytics, and information systems and senior director of the centers and institutes in the Lindner College of Business at the University of Cincinnati. Scott M. Shafer is senior associate dean of academic programs and a professor of operations management at the Wake Forest University School of Business.
Otto Dettmer/Ikon Images Imagine that, as an operations manager at a global retailer, you have invested heavily in data science. Your data science team has built sophisticated models that produce demand predictions for the company’s products with impressive accuracy. Yet, when the CEO, seeking to…
· sloanreview.mit.edu · Elizabeth M. Renieris, David Kiron, Steven Mills, and Anne Kleppe.
For the fifth year in a row, MIT Sloan Management Review and Boston Consulting Group (BCG) have assembled an international panel of AI experts comprising academics and practitioners to help us understand how responsible artificial intelligence is being implemented across organizations worldwide. In…
· sloanreview.mit.edu · Jim Detert and Rahul Bhandari. Jim Detert is the John L. Colley Professor of Business Administration at the University of Virginia’s Darden School of Business and the author of Choosing Courage: The Everyday Guide to Being Brave at Work (Harvard Business Review Press, 2021). Rahul Bhandari is a distinguished senior lecturer in AI and strategy at the Darden School of Business and the CEO of Force Multiplier Capital. He is also the author of Slingshot: The Power of Bold Moves (Wolf Trap Press, 2021).
Matt Harrison Clough/Ikon Images Jakob Ingebrigtsen, one of the best middle-distance runners ever, has won gold medals for Norway in two Olympics, won multiple world championships, and set five world records at distances between 1,500 meters and 2 miles. Watch him and you’ll see that he’s often…
· sloanreview.mit.edu · Shahper Richter, Alla Lvovich, Wietske Van Osch, and Alex Richter. Shahper Richter is a senior lecturer in marketing at the University of Auckland Business School in New Zealand. Alla Lvovich is an organic product lead at Atlas Digital, a tech marketing agency in Australia and New Zealand. Wietske Van Osch is a full professor of information technologies at HEC Montreal and holds the Canada Research Chair in Enterprise Social Media and Digital Collaboration. Alexander Richter is a professor of human-centric AI and director of the AI Initiative at the University of Auckland Business School.
Alice Mollon/Ikon Images The Research The authors interviewed 15 senior marketing and digital leaders across industries, including financial services, software as a service, retail, media, higher education, and professional services, to understand how organizations are adapting SEO practices for…
· sloanreview.mit.edu · Massimo Pani. Massimo Pani is a senior officer in the Italian Carabinieri Corps, currently serving as a security expert at the Italian Embassy in Skopje, North Macedonia. He advises ambassadors, ministers, and heads of international organizations on security, resilience, and crisis management.
Carolyn Geason-Beissel/MIT SMR | Getty Images In July 2024, the cybersecurity software company CrowdStrike released a defective content configuration update. In the ensuing 78 minutes, before a patch was deployed, IT systems worldwide crashed. Microsoft estimated that 8.5 million Windows devices…
· sloanreview.mit.edu · Ina M. Sebastian, Thomas Haskamp, Daniel Woerner, Lukas Falcke, and Stephanie L. Woerner. Ina M. Sebastian is a research scientist at the MIT Center for Information Systems Research (CISR). Thomas Haskamp is an assistant professor in the Department of Information Systems at the University of Münster in Germany. Daniel Wörner is a postdoctoral researcher at the University of St. Gallen’s Institute for Production and Supply Chain Management and a visiting researcher at ETH Zurich. Lukas Falcke is an associate professor for digital strategy and innovation at the KIN Center for Digital Innovation at Vrije Universiteit Amsterdam. Stephanie L. Woerner is a principal research scientist at MIT CISR and its director.
Grundini/Ikon Images The Research The authors interviewed 39 executives representing 10 countries and multiple industries and hosted an online workshop with 36 executives responsible for enterprise data to learn how their companies were using digital technologies and data to address their…
· sloanreview.mit.edu · José Parra-Moyano, Karl Schmedders, Olivier Laplace, and Benjamin Torben-Nielsen. José Parra-Moyano is a professor of digital strategy at the International Institute for Management Development (IMD) in Lausanne, Switzerland. Karl Schmedders is a professor of finance at IMD in Lausanne. Olivier Laplace is a partner at Vi Partners. Benjamin Torben-Nielsen is a strategy and portfolio leader at Roche.
Andy Carter/Ikon Images The in-house lawyers at real estate investment firm Alturas Capital Partners used to rely on outside counsel for much of its lease work. Thanks to generative AI, it can now do that work internally, saving the firm hundreds of thousands of dollars in spending and compressing…
· sloanreview.mit.edu · Pietro Micheli, Jatinder Jit (J.J.) Singh, Minu Kumar, and Neil Goldberg. Pietro Micheli is a professor of business performance and innovation at the University of Warwick’s Warwick Business School. Jatinder Jit (J.J.) Singh is a research professor in the department of marketing and business intelligence at EGADE Business School at the Monterrey Institute of Technology. Minu Kumar is a professor of marketing at the Lam Family College of Business at San Francisco State University. Neil Goldberg is a principal at Praxis Design.
Marie Montocchio/Ikon Images For years, social media companies have come under fire for promoting divisive, false, and dangerous content in order to monetize user engagement. But in March, when a jury in Los Angeles Superior Court found Meta and Google liable for causing harm to users due to the…
· sloanreview.mit.edu · Kimberly A. Whitler. Kimberly A. Whitler is the Frank M. Sands Senior Professor of Business at the University of Virginia’s Darden School of Business, a board member, a former general manager and CMO, and the author of Positioning for Advantage: Techniques and Strategies to Grow Brand Value (Columbia Business School Publishing, 2021).
Matt Harrison Clough/Ikon Images In an unpredictable economy and fractured media landscape, marketing leaders are navigating a period of profound transformation and disruption — and as AI technologies evolve, the pace of change will only increase. In response, the highest priorities of chief…
· sloanreview.mit.edu · Manuel Reppmann and Eduard Esau. Manuel Reppmann is a senior researcher at the University of Hamburg. Eduard Esau is an assistant professor of innovation ecosystems and new product development at Eindhoven University of Technology.
Gillian Blease/Ikon Images Corporate sustainability is facing headwinds. Net-zero pledges are being quietly walked back. Regulatory pressure is loosening in some parts of the world. Shareholders are demanding stronger business cases. Inside companies, sustainability leaders sometimes spend more…
· sloanreview.mit.edu · Marcus Collins. Marcus Collins is a clinical assistant professor of marketing at the University of Michigan’s Ross School of Business and the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be (PublicAffairs, 2023).
Nick Lowndes/Ikon Images Businesses are striving to adapt ever faster to keep pace with rapid change, and yet B2B marketing practices have remained surprisingly static. Sure, the tactics have shifted to digital executions, and the use of data has made targeting B2B buyers more precise, but…
· sloanreview.mit.edu · Melissa Swift, Teryluz Andreu, and Dolores Hernandez. Melissa Swift is the founder and CEO of organizational consulting firm Anthrome Insight. She is also the author of Work Here Now: Think Like a Human and Build a Powerhouse Workplace (Wiley, 2023) and Effective: How to do Great Work in a Fast-Changing World (Wiley, 2026). Teryluz Andreu is a partner at Axialent, specializing in culture transformation and leadership development. Dolores Hernandez is content and culture practice lead at Axialent, specializing in leadership development and culture diagnostics and design.
PPaint/Ikon Images Dry rot. A Potemkin village. The Wizard of Oz. What do those things have in common? In each case, they may look good on the surface, but it’s only an illusion. Wood afflicted with dry rot looks just fine until the tree it’s in topples down. Grigory Potemkin is said to have tried…
· sloanreview.mit.edu · Rory McDonald and Will Drover. Rory McDonald is the John Tyler Associate Professor of Business Administration at the University of Virginia’s Darden School of Business, where he teaches strategy and innovation. He is coauthor of Productive Tensions: How Every Leader Can Tackle Innovation’s Toughest Trade-Offs (MIT Press, 2023). Will Drover is professor of entrepreneurship and innovation and department chair at the Neeley School of Business at Texas Christian University, where he also serves as the dean’s adviser on AI and digital innovation and as the director of the Neeley AI Forward initiative.
Phil Bliss/theispot.com A vice president of product opens her laptop on a Monday morning to find that the AI model her team had worked with for the past six weeks to build a customer workflow has been leapfrogged by a cheaper, faster alternative. Again. Her Slack feed is blowing up with links to…
· sloanreview.mit.edu · Khaled Soufani and Samsurin Welch. Khaled Soufani is a management practice professor of financial economics and policy and director of the Circular Economy Centre at Cambridge Judge Business School. Samsurin Welch is an associate at the Circular Economy Centre.
Grundini/Ikon Images How does a fossil fuel company become the world’s largest developer of offshore wind? How does a software company written off for missing the mobile revolution become one of the world’s most valuable companies in the age of AI? Ørsted and Microsoft have faced a puzzle familiar…
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