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   Five Urgent Priorities for CMOs in 2027

   22 Sept 2026 · sloanreview.mit.edu · Kimberly A. Whitler. Kimberly A. Whitler is the Frank M. Sands Senior Professor of Business at the University of Virginia’s Darden School of Business, a board member, a former general manager and CMO, and the author of Positioning for Advantage: Techniques and Strategies to Grow Brand Value (Columbia Business School Publishing, 2021).

   Matt Harrison Clough/Ikon Images In an unpredictable economy and fractured media landscape, marketing leaders are navigating a period of profound transformation and disruption — and as AI technologies evolve, the pace of change will only increase. In response, the highest priorities of chief…

2. How to Reinvent Your Company Without Starting Over

   9 Sept 2026 · sloanreview.mit.edu · Khaled Soufani and Samsurin Welch. Khaled Soufani is a management practice professor of financial economics and policy and director of the Circular Economy Centre at Cambridge Judge Business School. Samsurin Welch is an associate at the Circular Economy Centre.

   Grundini/Ikon Images How does a fossil fuel company become the world’s largest developer of offshore wind? How does a software company written off for missing the mobile revolution become one of the world’s most valuable companies in the age of AI? Ørsted and Microsoft have faced a puzzle familiar…

3. Over and Out

   1 Sept 2026 · sloanreview.mit.edu · Abbie Lundberg and Elizabeth Heichler. Abbie Lundberg is editor in chief at MIT Sloan Management Review . Elizabeth Heichler is editorial director, magazine, at MIT Sloan Management Review .

   For this final issue of MIT Sloan Management Review, Benjamin Laker and Maria Papacosta offer advice on ending things well. In that spirit, we want to reflect on the impact our editorially independent publication has had in its 67 years. Over the past few months, we’ve been buoyed by many messages…

4. What Kind of Chief Purpose Officer Does Your Company Need?

   1 Sept 2026 · sloanreview.mit.edu · Albena Björck and Nicole Steller. Albena Björck is an associate professor, head of the Global Business Lab, and head of Purpose-Inside Lab at the ZHAW School of Management and Law. Nicole Steller is an assistant professor at ESCP Business School. The authors are cofounders of the Chief Purpose Officer Network .

   Rob Dobi The Research The authors identified 56 individuals with purpose leadership roles who were representative of a variety of industries, company sizes, and regions. Of the CPOs interviewed, 60% identified as female and 40% as male. They conducted semi-structured interviews online from 2022 to…

5. Dethroning Loyalty

   1 Sept 2026 · sloanreview.mit.edu · Ron Carucci and Jim Detert. Ron Carucci is cofounder and managing partner of leadership consultancy Navalent and the author of To Be Honest: Lead With the Power of Truth, Justice, and Purpose (Kogan Page, 2021). Jim Detert is the John L. Colley Professor of Business Administration at the University of Virginia’s Darden School of Business and the author of Choosing Courage: The Everyday Guide to Being Brave at Work (Harvard Business Review Press, 2021). The authors contributed equally; names are listed alphabetically.

   Rob Dobi What’s wrong with loyalty? Isn’t it a virtue to display steadfast allegiance to something or someone other than oneself? After all, loyalty has been celebrated as a virtue across many cultures for millennia. As economic headwinds and a tough job market appear to be empowering more…

6. How Leadership Anxiety Derails Transformation

   1 Sept 2026 · sloanreview.mit.edu · Declan Fitzsimons, Gianpiero Petriglieri, and Jennifer Petriglieri. Declan Fitzsimons is a senior affiliated professor of organizational behavior at Insead. Gianpiero Petriglieri is an associate professor of organizational behavior at Insead and holds the Insead Alumni Professorship in Leadership and Development. Jennifer Petriglieri is a professor of organizational behavior at Insead.

   Rob Dobi The Research This article draws on a four-year ethnographic study of a professional services firm whose leaders initiated a major transformation to reverse declining performance. The research involved nearly 760 hours of observation across leadership and project team meetings, more than…

7. Tying Purpose to Performance

   31 Aug 2026 · sloanreview.mit.edu · John Pearson, interviewed by MIT Sloan Management Review . John Pearson is CEO of DHL Express.

   Photo courtesy DHL John Pearson has been CEO of DHL Express and on the DHL Group board of management since 2019. He joined the global logistics and courier company in 1986 and has held senior management positions in its divisions in the Middle East, the Asia-Pacific region, the U.S., and Europe…

8. A Compelling Story Can Disarm Even a Skeptical Negotiator

   31 Aug 2026 · sloanreview.mit.edu · Leopold Ried and Lutz Kaufmann. Leopold Ried is an assistant professor of management at the University of Melbourne. Lutz Kaufmann is a professor of business negotiations and procurement at WHU – Otto Beisheim School of Management.

   Ivan Diaz/Unsplash Human beings are not good at separating fact from fiction. But surely hard-nosed B2B professionals are different? Our research suggests otherwise. In two experiments with 622 B2B sales professionals, we gave participants a negotiation scenario in which a buyer either lied or told…

9. Three Things to Know About Customer Resistance to AI

   31 Aug 2026 · sloanreview.mit.edu · Kaushik Viswanath. Kaushik Viswanath is senior features editor at MIT Sloan Management Review .

   Microsoft Copilot/Unsplash Companies are betting that AI chatbots will deliver faster and cheaper customer service. But if you’ve ever tried to circumvent a chatbot and get to a human, you’re not alone. Here’s what three recent studies discovered about when customers will and won’t let AI do a…

10. Why Employees With Working-Class Roots Are Better at Getting Their Ideas Heard

    31 Aug 2026 · sloanreview.mit.edu · Yasha Spriha and Subra Tangirala. Yasha Spriha is an assistant professor of management at the W.P. Carey School of Business at Arizona State University. Subra Tangirala is the dean’s professor of management at the University of Maryland’s Robert H. Smith School of Business.

    Nimble Made/Unsplash Getting manager buy-in for a good idea is harder than it should be. Our research points to a communication style that reliably breaks through this wall — and that is disproportionately exhibited by white-collar employees with working-class origins. We studied how employees…

11. Spot New Tech Skills Emerging From the Workforce

    27 Aug 2026 · sloanreview.mit.edu · Banu Saatçi, Chris Ivory, and Maria Laura Toraldo. Banu Saatçi is a postdoctoral researcher in the Department of Economics, Management, and Quantitative Methods at the University of Milan. Chris Ivory is a professor of innovation management at the School of Health Sciences, Innovation, and Design at Mälardalen University and professor of technology and organization at Anglia Ruskin University in the Faculty of Business and Law. Maria Laura Toraldo is an associate professor in the Department of Economics, Management, and Quantitative Methods at the University of Milan.

    Matt Chinworth Across industries, companies are investing unprecedented sums in reskilling programs to prepare employees to use emerging technologies.1 The programs are typically built around forecasts of which skills, such as data literacy, digital fluency, systems thinking, and adaptability, will…

12. Building on AI’s Unfinished Foundation

    26 Aug 2026 · sloanreview.mit.edu · Kevin J. Boudreau. Kevin J. Boudreau is a professor of strategy, entrepreneurship, and innovation at Northeastern University’s D’Amore-McKim School of Business, with appointments in the Khoury College of Computer Sciences and the College of Social Sciences and Humanities. He is a research associate in the Productivity, Innovation, and Entrepreneurship program at the National Bureau of Economic Research.

    Brian Stauffer/theispot.com By the ordinary measures of any new technology, the current wave of generative AI has moved fast. By some estimates, about 2.4 billion people worldwide use generative AI platforms each month, and coding agents have changed how software is written. Efforts to…

13. Ask Sanyin: How Do I Communicate That I’ve Grown and Changed?

    25 Aug 2026 · sloanreview.mit.edu · Sanyin Siang. Sanyin Siang is a CEO coach and leads the Fuqua/Coach K Center on Leadership & Ethics (COLE) at Duke University.

    Carolyn Geason-Beissel/MIT SMR | Unsplash, Fotos After receiving some challenging feedback about my management style, I’ve done a lot of introspection, taken responsibility, worked with a coach, and I believe I’ve made real changes in how I work with others. But I don’t sense that others’…